Marketing Tips for Launching a Start-Up in College

Taking the first steps to launching your start-up may seem daunting at times. There are a lot of opportunities to be very successful, but it’s hard to know exactly where to start. Often times businesses can launch without a business plan or even a clear goal in sight. But if you want to increase your chances of beating the odds and being one of the only 25% of new businesses that actually still exist after 15 years, there are some steps you can take.

What is Market Research?

Market research is a great baseline that helps you understand the current climate of your environment. It can share with you critical information about how your business is solving a problem in the current landscape. The biggest things it will show you are who would be using your product and service, where those people are and how your business stacks up against others already attempting to do the same thing.

One great tip for creating a market research reports is hiring third party groups such as, ACCE. According to their website, ACCE, has a “Trained Sensory panel has provided detailed evaluations on everything from artisanal coffees to ready-to-eat snacks and entrées.” 

Examples of How a Market Analytic Report Would Work

In the case of artisanal coffees, maybe you are looking to find out what type of coffee you should offer your clients. By going out into the field and seeing what type of shops already exist. You may realize you need to learn more about espresso machines. This way you can make a smart decision on what type of espresso drinks don’t already exist in your area, allowing you to fill a gap in the marketplace. 

Unique Ways to Market Businesses Once You Complete a Report 

Once you gather all your data, there are a number of different ways you can market your business to stand out from the rest. Marketing materials, such as promo items, business cards, scale models, etc. can be helpful tools. One new and exciting way to create these are with laser etched marketing materials. Promo items that have been created custom for your business give you a unique competitive edge. Click this next link to learn more about purchasing a laser marking machine to create these etched marketing items.

The Importance of a Website 

There are over 2 billion websites registered in the world. This means you need to understand the importance of creating a website that helps market correctly for your specific business. You have to have an easy to navigate site with clean, concise writing, impactful images and calls to action. 

Real Life Examples

One example of a website that is easy to navigate is Calhoun Super Structures’: As you can see, this site has clear navigation, interactive calls to action like the “get a quote” button and a simple layout that gives you the information you need fast. Another example of good call to action buttons can be found on a frost protection pipes website, Heat Line. These buttons at the top of the page show exactly what the business wants you to do: order, ask for a quote and sign up for their newsletter.

Looking for more tips on how to market your business? Stay tuned to to learn more.

Relocating After College

One of the most exciting times in life is right after college when you get to relocate to start your next adventure. There are a number of things to consider during the process and we are here to remind you of a few points before you make the big move. 

What location is right for you?

Did you like where you grew up? Did you like where you went to college? Or are you ready for a complete change and want to go somewhere totally different? If you are considering the later, be sure to do your research! Moving companies are instrumental in this process and can really be a make-or-break to help a smooth transition. Consider companies with trusted names like Bekins Moving Solutions: or get a referral from a friend. Once you decide on a new area, consider where exactly what type of home you will live in. 

Homes, Apartments, Condos, Townhomes and more!

Depending on your budget, there are a number of options for your next home. Have you considered buying a home? Maybe even relocating a current home onto a new plot of land? If that’s the case, there are tools and services to help such as construction tool companies who offer products designed for this. Click here to learn more about it. But if you’re trying to be a tad more traditional, consider websites like and to make the home searching process easier. 

Assimilate into the culture

When you’re in a new town, it’s important to get to know the lay of the land. Consider joining clubs or groups to meet new people. Joining religious or charity organizations are also a fun way to meet new people. If you move to places like Florida or California, maybe you get into surfing. For a Florida move, consider and remember not to overpack on sweaters, sweatshirts and winter gear – you won’t need it! If you move to areas near the woods maybe you take up activities like hunting or Crossbow:  Either way, be sure to get out and about so you have friends to help you through this transition. 

Get a Side Hustle to Make a Little Extra Cash

If you moved for a new job, that’s great! Congratulations! We all know that is a huge accomplishment and a very exciting time in someone’s life. But you know what makes a new big move even better? Getting a little extra cash during a side hustle job so you have the freedom to do more things! A lot of popular, lucrative businesses include high end POS systems. Click here to see a tool that can help your online business make fast, easy transactions. If you do not have a physical store, consider online payment systems to make more money. This side hustle will allow you to have more cash and enjoy your new city! 

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